There's no doubt that social media is a prime place for your sales team to find new leads.
After all, social media is the world's biggest international marketplace, and people are constantly posting their wants, needs, complaints, and compliments... your brand just needs to find these posts and find a way to convert these leads into customers.
This probably sounds like a daunting task—and truthfully, it can be if you're not armed with the right tools and tactics.
But fear not!
We've been doing this for years, and have some sales tricks up our sleeve. Oh and don't worry, we like to share 😉
So in this article, we'll show you how to find new leads on social media and then take a look at how to approach these leads with a pitch.
Trust us, it's not as hard as it sounds! Let's dive in and check it out.
First, let's find some leads....
Let's start with the fun stuff: finding some new leads 🤑
One of the most effective ways to find new leads on social media is by using a social media search tool. This will let run ongoing searches for industry terms and relevant hashtags, so you actually find some leads to reach out to.
There are quite a few option on the market, but we recommend our in-house product: Social Report.
We're offer a full-fledged social media management tool that includes an awesome Search feature dubbed Search Agents.
Each Search Agent can run ongoing searches for ten different keywords at a time. This means that you can keep an eye on a ton of keywords at once, giving you a second set of eyes in the social media world.
Here's what to look for
Finding keywords to search social media for isn't that hard—but beware, there's no exact science behind it either.
Just brainstorm some top keywords that people will be tweeting, sharing, and Instagramming about in you industry. Additionally, think about what these people might say when they're looking for a recommendation.
For example, someone looking for a good car wash in New York City might tweet "dirty car", "salty car", or "car wash".
Most social media search tools (like ours) will let you restrict your search by a location, so in the case of NYC car washes, you'll want to restrict your search to the New York area.
Set up a few of these searches and find the social media messages that are most relevant to you. Then, it's time to reach out—more on that in a sec.
The initial outreach
So now you have a quick list of messages to reach out to. In order to turn them into leads though, you'll need to show that you care about their best interests. Here are a few of our favorite ways of doing this.
No matter what you do, you need to provide value in your sales messages. Sending a blank "check out my products and services" messages will only annoy—not convert. So when you're reaching out, tell your potential leads something they don't know.
Solve a problem
Don't just send a link to your product when someone has a problem. Instead, show them that it's a solution. Discuss how your product can help them solve the issue at hand by pointing out specific features and support pages that will steer the customer in the right direction.
Personalize your message
This one's simple. Address potential leads by their first names and never copy-and-paste the same sales copy into multiple sales messages. Personalize each message so your lead knows that you spent time seeking out their message and providing a thoughtful response.
Show off your brand's purpose
Make your brand's purpose known. If your purpose is to help coffee shops and cafes get more people in the door, make that known. People will only want to work with you if you want to provide the solution they need.
There you have it! Today, you've learned how to use social media to bring in new sales leads on social media. It wasn't that hard, right!?
Now we want to hear from you. Does your sales team use social media to bring in new clients and customers? Let us know in the comments.